CXO Report

State of AI in Enterprise Sales 2026

Original primary research based on interviews and surveys with enterprise decision-makers.

Coming Q4 2026

Research in Progress

This report is currently being developed. We are conducting 25–35 CXO interviews and distributing a survey to 150–250 enterprise decision-makers.

Disclosure

Reviews CXO is an independently operated research initiative focused on AI for enterprise sales. The publication receives financial support from a technology company active in the enterprise software sector. Sponsors do not control individual research conclusions, vendor scores, benchmark methodology, or editorial decisions.

Research Design

Target Respondents

  • Qualitative interviews: 25–35 CXOs / VPs / Directors
  • Quantitative survey: 150–250 enterprise decision-makers (VP+ level)
  • Minimum qualifying criteria: Company > 200 employees, annual revenue > $10M, active in B2B sales

Research Topics

  1. Current state of CRM/ERP data integration
  2. AI adoption in sales workflow (stage, tools, results)
  3. ROI expectations vs. reality
  4. Security and governance concerns
  5. Change management challenges
  6. Trust in AI recommendations
  7. Preferred AI use cases (ranked)
  8. Implementation barriers (top 5)
  9. Vendor selection criteria
  10. Future investment plans (12-month horizon)

Non-Negotiable Rules

  • We do NOT fabricate interviews, respondents, percentages, quotes, or survey results.
  • We do NOT combine real and invented data points.
  • We do NOT round up sample sizes or misrepresent response rates.
  • If sample size is < 200, we explicitly state the margin of error and limitations.

How to Participate

If you are a VP+ enterprise leader involved in AI sales decisions, we invite you to participate. Contact us at research@reviewscxo.com for research participation.